+98 was established with the mission to champion multiculturalism, cultivate genuine equality and diversity within the the underground dance music community.

At the heart of the label's founding philosophy is the belief that club culture is, at its core, about fostering and celebrating freedom of expression for all.

Harnessing the transformative power of club culture as a platform for unity, inclusivity and global exchange, while leveraging this power to drive the vision forward.

We celebrate multicultural acceptance.

We are committed to justice, equality & diversity.

we envision a future built on inclusivity, unity and cultural integration.